TY  - BOOK
AU  - Melcher, Daniel
AU  - Larrick,Nancy
TI  - Printing and promotion handbook: : How to plan, produce, and use printing, advertising, and direct mail 
PY  - 1956///
CY  - New York: 
PB  - McGraw-Hill Book Company, Inc., 
KW  - Graphic industries
KW  - Advertising
KW  - Printed materials
ER  -