Tull, Donald S   <br/><br/>
Marketing research:    Measurement and method  

 - 2nd 
 - London:   Collier Macmillan Publishers,   1980 
 - xvii, 796p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Subjects--Index Terms: </label>Research design  Data reduction  
<br/><br/><label>Universal Decimal Class. No.: </label>658.8.012/.4(078.7)   / M0