TY  - BOOK
AU  - Boyd, Harper W (Ed.)
AU  - Newman, Joseph W (Ed.)
TI  - Advertising management: : Selected readings
PY  - 1972///
CY  - Bombay: 
PB  - D B Taraporevala Sons & Co. Private Ltd. 
KW  - Public Relation
KW  - Advertising
KW  - Readings
ER  -