TY  - BOOK
AU  - Kollat, David T (Ed.) 
AU  - Blackwell, Roger D (Ed.) 
TI  - Research in consumer behavior 
PY  - 1970///
CY  - New York: 
PB  - Holt, Rinehart and Winston, Inc., 
KW  - Business management
KW  - Attitude
KW  - Group influences
ER  -