Reese, Harvey How to license your million dollar idea: Everything you need to know to turn a simple idea into a million dollar payday - 2nd ed. - New York: John Wiley & Sons, Inc., 2002 - vi, 233p. ISBN: 0-471-20401-3 Subjects--Topical Terms: MarketingTrade Universal Decimal Class. No.: 339.166.5 / P2