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Marketing research: Measurement and method

Tull, Donald S

Marketing research: Measurement and method - 2nd - London: Collier Macmillan Publishers, 1980 - xvii, 796p.

Subjects--Topical Terms:
Business management

Subjects--Index Terms: Research design Data reduction

Universal Decimal Class. No.: 658.8.012/.4(078.7) / M0

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