Information-driven marketing decisions: Development of strategic information systems

Material type: Text

TextPublication details: London: Quorum Books, 1996Description: xi, 196pSubject(s):

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Reference

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Item type	Current library	Collection	Call number	Status	Barcode
Reference	National Science Library	Reference	658.8 N6 (Browse shelf(Opens below))	Not for loan	176710

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Previous	658.8 L5 Marketing for nonprofit organizations	658.8 M9 Market research and analysis	658.8 N5 Effective marketing communications: A skills and activity -based approach	658.8 N6 Information-driven marketing decisions: Development of strategic information systems	658.8 N7 On-line profits: A manager's guide to electronic commerce	658.8 N8 Business to business direct marketing	658.8 N9 Marketing information	Next

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