Quantitative theories in advertising

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TextPublication details: New York: John Wiley & Sons, Inc., 1970Description: x, 103pSubject(s):

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Reference

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Item type	Current library	Collection	Call number	Status	Barcode
Reference	National Science Library	Reference	659.1.01 L0 (Browse shelf(Opens below))	Not for loan	34383

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Previous	659.1 L1 Management of advertising	659.1 L2 Advertising management: Selected readings	659.1.003.1 L2 Economics of advertising	659.1.01 L0 Quantitative theories in advertising	659.1(02) K4 International handbook of advertising	659.113.003.132(02) L3 Advertising cost control handbook	659.11.373.6 Advertising: Principles and problems	Next

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